top of page
China Cracked The 90-Second Drama
The Wall Street Journal
The Wall Street Journal gained behind-the-scenes access to the set of “Vicious,” a microdrama produced by ReelShort, the app at the center of a short-form video boom. These 90-second dramas draw millions of U.S. viewers, and ReelShort briefly rivaled TikTok for the top spot on the U.S. App Store.
We explain how this bite-sized storytelling model is disrupting the American streaming landscape and challenging established platforms like Netflix.
Produced by Emily Sui
Local Producer Arlissa Norman
Cinematography by Zachary Rockwood
Editing by Yasu Tsuji
Animation Fluxstudio
Distributed by The Wall Street
bottom of page